Market Segmentation Methodology: segmentation basis and classification methods
نویسندگان
چکیده
منابع مشابه
A purchase-based market segmentation methodology
Market segmentation is critical for a good marketing and customer relationship management program. Traditionally, a marketer segments a market using general variables such as customer demographics and lifestyle. However, several problems have been identified and make the segmentation result unreliable. This paper develops a novel market segmentation methodology based on product specific variabl...
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ژورنال
عنوان ژورنال: Review of Business Management
سال: 2008
ISSN: 1806-4892,1983-0807
DOI: 10.7819/rbgn.v10i27.174